Video layoutSocial media videoVideo engagementvideo marketingGuide to Choosing the Right Video Layout for Your Content

Hethal Solanki

Hethal Solanki

April 17, 2024·7 min read

As the world becomes increasingly digital, video has become one of the most popular and effective forms of content. Whether it's for marketing, education, or entertainment purposes, videos have the ability to captivate and engage audiences like no other medium. However, creating a successful video goes beyond just the content itself, each element in it matters. The layout of the video plays a crucial role in capturing and maintaining viewer attention.

52% of marketers say that video is a tool to build trust between the brand and its customers.

This blog is for you if you are looking for ways to hit the right tune with your audience. Understand Video Layouts, how to choose the best one, and how to optimize it for different social media platforms.

What is Video layout?

Video layout is nothing but the arrangement and organization of all the visual elements- including text & image, in the video.

It includes factors such as the size and placement of the video frame, the positioning of text and graphics, and the overall composition of the video. A well-designed video layout can enhance video engagement- the overall viewing experience, convey important information, and guide the viewer's attention to key actions.

Understanding the different types of video layouts

There are multiple video layouts you can avail from standard ones to personalized layouts. Each layout has its own unique characteristics and serves different purposes depending on the industry. Here are some of the most common types of video layouts with examples:

• Full-screen layout: This layout displays the video in full screen, with no other elements competing for attention. Social media platform like Instagram can be a great place to start- with 90% of audience support business videos. It is often used for visually stunning videos or when you want to create a sense of immersion for the viewer.

Ratio Aspect: 16:9

Eg: E-commerce videos often utilize a full-screen layout to showcase products in detail, creating a visually immersive experience for viewers.

• Split-screen layout: In this layout, the video is divided into two or more sections, allowing for the simultaneous display of multiple visuals.

Ratio Aspect: 9:16

Eg. Educational videos may incorporate a split-screen layout to show both the instructor and relevant visual content simultaneously, enhancing understanding and engagement.

• Side-by-side layout: Similar to the split-screen layout, this layout divides the video into two sections to show two related videos simultaneously. However, in this case, the sections are placed side by side, rather than vertically.

Ratio Aspect: 16:9

Eg. Entertainment videos may employ dynamic and creative layouts, such as side-by-side or text-overlay layouts, to create visual interest and enhance storytelling.

• Text-overlay layout: This layout incorporates text and graphics directly onto the video frame. It is commonly used to provide context, highlight key points, or add visual interest to the video.

Why You Should Pay Attention to Video Layout?

The video layout you choose can have a significant impact on viewer engagement.

Design

A well-designed layout can grab the viewer's attention, convey information effectively, and guide the viewer's focus to key elements. On the other hand, a poorly designed layout can lead to confusion, distraction, and a decrease in viewer engagement.

Video Frame

One of the key factors in determining the impact of video layout on engagement is the placement and size of the video frame. The video frame acts as a window into the content and sets the stage for the viewer's experience. A large, centrally positioned frame can create a sense of importance and draw the viewer's attention, while a smaller or off-center frame may be less captivating.

Text & Graphics

In addition to the video frame, the other layout video elements such as text & graphics can also affect video engagement. Text and graphics/ photo layout should be strategic to provide context and enhance understanding without overwhelming the viewer.

How to Choose a Video Layout

When choosing a video layout, there are several factors to consider to ensure that it aligns with your content and goals. Here are some key considerations:

1. Content type: The type of content you are creating will influence the layout you choose. For example, if you are creating a tutorial video, a split-screen layout may be effective for showing both the instructor and the demonstration simultaneously.

2. Audience preferences: Understanding your target audience's preferences and viewing habits can help you select a layout that resonates with them.

3. Platform requirements: Different social media platforms have different requirements and limitations when it comes to video layouts. Familiarize yourself with the guidelines of the platform you will be using to ensure that your video is optimized for the best viewing experience.

4. Branding and aesthetics: Your video layout should be consistent with your brand identity and aesthetics. Consider factors such as color schemes, fonts, and overall visual style to create a cohesive and visually appealing video.
5. Accessibility: It's important to consider accessibility when choosing a video layout. Ensure that your layout is easily viewable on different devices.

How To Create and Optimize Video Layouts

Now that you know how to choose a video layout template, let me show you how to create and optimize video layouts easily with the help of Exemplary AI.

With Exemplary AI, it is very easy to create and choose the right video frames for your videos for all social media platforms. This AI-powered tool analyzes your video content and suggests the most suitable layout options.

Step 1: Upload the video content by signing in with Exemplary AI

Step 2: Create Clip for the final content from the transcript.

Step 3: AI will automatically find the best layout for your video. Apart from this, you can select any of the video templates in different ratio aspects suitable for social media platforms.

Step 4: This new feature allows you to customize your video clip- add text, images, brand kits, b-rolls, and more to your video.

Step 5: Share your final video to social media directly with AI-generated captions and hashtags, or download it in various formats.

Tips To Design Video Layouts Like A Pro

Designing an effective video layout requires careful thought and consideration. Here are some best practices to keep in mind:

• Simplicity: Keep your video layout clean and uncluttered. Avoid overcrowding the screen with too many elements that can distract or overwhelm the viewer.
• Hierarchy: Use visual hierarchy to guide the viewer's attention to important elements first by size, color, and placement of the core message.
• Consistency: Maintain consistency in your video layout throughout your content. This includes elements such as fonts, colors, and overall visual style. Consistency helps create a cohesive viewing experience and reinforces your brand identity.

Psst, and here a little secret you need to know- 75% of video marketers uses AI to create video content. High time you head to Exemplary to elevate your content creation process.

• Balance: Achieve a sense of balance in your video layout by distributing elements evenly and creating visual harmony. Avoid placing too much emphasis on one side or corner of the screen, as it can create a sense of imbalance.
• Testing and iteration: Test different video layouts and gather feedback from viewers to refine and improve your design. A/B testing can help you identify the most effective layout for your content.

Remember: Each social media platform has its own guidelines and limitations for video layouts. Ignoring these requirements can result in a poor viewing experience or even content rejection.

Metrics To Consider For Video Engagement

After creating and implementing your video layouts, it is important to analyze and measure their success. Here are some key metrics to consider:

1. View count: The number of views your video receives can indicate the level of interest and engagement among viewers.
2. Watch time: Analyzing the average watch time can provide insights into how long viewers are engaged with your video. A higher watch time indicates that your video layout is effectively capturing and maintaining viewer attention.
3. Click-through rate: If your video is embedded in a webpage or shared on a social media platform, the click-through rate can indicate how enticing your video layout is in encouraging viewers to take further action.
4. Audience feedback: Gathering feedback from viewers through comments, surveys, or social media interactions can provide valuable insights into how well your video layout is resonating with your target audience.

Video engagement is all about focusing on authenticity, relatability, and emotional connection in your content creation endeavors.

Don't underestimate the power of data analysis and experimentation; adopt a data-driven approach to optimize your content and refine your engagement strategies continuously.

By following these principles and tactics, you can elevate your social media presence and cultivate meaningful connections with your audience. For more tips on how to master social media engagement- check our guide here.

Final Thoughts

You need to master video layouts to create engaging and effective video content. The video layout you choose can significantly impact viewer engagement and the overall success of your videos. By understanding the different types of video layouts, considering key factors when selecting a layout, and following best practices in design, you can create visually appealing and attention-grabbing videos.

Exemplary is the best tool when it comes to experimenting with different layouts, giving high-quality output. With careful consideration and a thoughtful approach, you can choose the perfect video layout to enhance your content and captivate your audience.

So, why wait? Start experimenting with different video layouts and harness the power of Exemplary AI to create compelling videos that resonate with your audience across all social media platforms.