Podcast MarketingAudiogramsSocial Media MarketingContent repurposingBest Way to Promote Your Podcast With Audiogram

Hethal Solanki

Hethal Solanki

April 11, 2024·9 min read

The podcasting world is not just booming but also exploding! With millions tuning in for everything from true-crime deep dives to mind-blowing discussions on astrophysics, it's a treasure trove for both content creators and knowledge seekers. But with so much amazing content out there, how do you make sure your podcast stands out? Here's the catch: while listeners have more choices than ever, getting your show discovered can be a challenge.

Traditional search engines aren't optimized for surfacing podcasts, and listeners often rely on recommendations or established podcast directories to find new content. This creates a chokehold effect, where popular podcasts continue to dominate the charts, while niche or emerging shows struggle to be heard.

So what can we do? Enters Repurposing to your rescue! In this dynamic scenario, repurposing podcast content emerges as a strategic game-changer. By transforming your podcast into different formats, your podcast has the potential to increase your reach and impact. This doesn't just mean creating short clips to promote new episodes, which might not be feasible for audio content.

Imagine crafting engaging social media snippets from your audio podcast, particularly audiograms, a video file that captures the essence of your show's humor, intrigue, or insightful discussions. These bite-sized audio clips, visually enhanced with text and captivating imagery, are like trailers for your podcast, perfect for grabbing attention on popular platforms like Instagram, TikTok, and Twitter.

By offering your content in various formats, you cater to diverse preferences and overcome discoverability challenges. Let's delve deeper into the world of audiograms and explore how to make use of them for podcast promotion to amplify your podcast's reach.

What Exactly is a Podcast Audiogram?

When you google audiogram, it will define it as a hearing test, however, the Audiogram which we are talking about is the podcast audiogram. Definition: 'A podcast audiogram is a static image that's converted into a video and layered with other elements on top, such as a waveform and/ or transcriptions.

Audiogram can be your fool-proof way to grab potential listeners' attention and get them hooked on your show. Your podcast's very own mini-trailer.

Think of it like a dazzling movie preview for your latest podcast episode. It's short, visually captivating, and packed with snippets from your show that showcase its style, and content, highlight key points, and what makes it stand out. By strategically using audiograms in your marketing mix, you can increase your podcast's reach and turn those casual social media scrollers into dedicated listeners.

And the final ingredient: Waveform animation to visualize the audio, and Viola! You've got yourself an audiogram.

Why You Should be Creating Audiograms?

Here are some reasons why you need to consider to incorporate audiograms into your podcasting strategy:

• Cut Through the Noise: Stand out amidst the crowded social media landscape. Audiograms are inherently eye-catching and dynamic, making them more likely to stop a scroll and pique viewers' interest.
• Spark Curiosity: A well-crafted audiogram offers a tantalizing taste of your podcast's content, enticing viewers to delve deeper and listen to the full episode.
• Drive Traffic: Include a clear call to action, directing viewers to your podcast on streaming platforms or your website.

"We use audiograms for every episode. They're a fantastic way to grab people's attention and give them a quick taste of what the episode is about." - Georgia Hardstark, co-host of "My Favorite Murder"

• Boost Engagement: Audiograms are perfect for social media posts, sharing, sparking conversations, and increasing audience interaction.
• Repurpose Content: Breathe new life into existing podcast episodes by creating bite-sized audiograms that showcase the most captivating parts.
• Shareability Factor: Because of its size and captivating audio makes it easy to share on social media channels to get an overview of your podcast. In turn, increasing your reach.

Several prominent podcasters have leveraged the power of audiograms to achieve wider recognition.

"My Favorite Murder," the hugely popular true-crime podcast on Apple and Spotify, uses catchy audiograms featuring snippets of the hosts' witty banter and intriguing case details, effectively drawing new listeners in.

"Science Vs," a podcast that tackles scientific topics with a healthy dose of skepticism, creates visually compelling audiograms that pique viewers' curiosity about the latest scientific debates.

These are just a few examples, and countless other podcasters are reaping the benefits of repurposing their content, particularly through the strategic use of audiograms.

Best Tips to Craft Effective Audiograms

Now that you're convinced of the power of audiograms, let's explore some practical steps to creating the best audiograms:

• Keep it Short & Sweet: Aim for 15-60 seconds to maintain attention spans.
• Choose Compelling Audio: Select snippets that are engaging and capture the essence of your podcast. prioritize engaging and interesting snippets that will leave viewers wanting more.
• Visuals are Key: Use high-quality images or video clips that complement your audio and brand identity. Maintain visual appeal by employing clear and readable fonts with contrasting colors for the subtitles

Report by Verizon Media showed that  92% of the audience watch video content on their mobile phone with sound off. This means you need make your audiogram visually attractive with subtitles to hook the viewers.

• Clear Text Makes a Difference: Overlay concise text that highlights key points and includes a call to action.
• Dynamic Animations: Consider incorporating animations to add life to your audiogram and keep viewers engaged. Waves are the best way to hook your audience, also consider adding dynamic subtitles.
• Appropriate Framing: Resize your audiogram suitable for each social platform.

How to create an Audiogram?

Step 1: Start creating the best audiogram by signing in or 'Create a new account' with Exemplary AI.

Step 2: Upload your podcast file - you can upload audio files from your device locally, from your drive, or from social media links

Step 3: Once the file is processed, the app will automatically transcribe your entire podcast. From there, you can select the engaging snippet and select 'Create Audiogram'

Step 4: Customise and choose your audio waveform style.

Step 5: Choose the size for your audiogram. Be intentional about the size, keep the platform in mind while choosing the size. Eg. For Square video audiogram for Instagram and Facebook feed- it is 1:1, while for TikTok- 9:16, and so on. Add background color/ or upload a background image easily.

Last step: Share and save your audiogram.

Creating an Audiogram has been made so simple with Exemplary, that it's high time to take advantage of AI tools to simplify your work.

Podcast Marketing Strategy with Audiograms:

Imagine if you could create bite-sized teasers that grab attention and bring in new listeners to discover your show. That's the power of podcast marketing with audiograms.

Podcast marketing is all about promoting your show to reach new listeners and build a dedicated audience. Audiograms take your podcast marketing a step further with its visually engaging features, and short audio snippets that act like trailers for your podcast episodes.

With audiograms effectively, you can scale up your marketing efforts and attract a wider audience to your podcast.

While you can market your podcast to podcast listeners which is 23.5% of all internet users. But imagine if you can target 62.3% of the world's population, who are social media users with repurposing your podcast into audiogram.

We have made a comprehensive podcast marketing strategy for you, you can edit and shape it according to your goals,

Craft Compelling Audiogram Teasers

• Visually Captivate: Grab attention with eye-catching visuals that complement your podcast's theme.
• Intriguing Audio Bite: Select a short, powerful clip that piques listeners' curiosity and leaves them wanting more. Focus on a highlight, a funny moment, or a thought-provoking question.
• Clear CTA: Include a strong call to action, like "Listen Now!" or a link to the episode.

Resize for Maximum Reach

Tailor for Each Platform: Resize your audiogram to the specific dimensions of each social media feed and platform (Instagram Stories, Facebook, etc.) for optimal visibility.

Experiment to Discover What Resonates

Length Variation: Try different audiogram lengths (15, 30, and 60 seconds) to see what resonates best with your target audience.

Include Everyone with Accessibility

Subtitles and Captions: Ensure your message reaches everyone by including clear and concise subtitles for viewers even with sound off.

Content Variety and Collaboration

• Themed Audiograms: Build anticipation for upcoming episodes with a series of audiograms following a consistent theme or format (e.g., "Mind-Blowing Facts Fridays" or "Hilarious Interview Outtakes Wednesdays").
• Podcast Posse Power: Partner with other podcasters in your niche and create co-branded audiograms for cross-promotion. Expand your reach and introduce your show to a new audience.
• Behind-the-Scenes Fun: Offer a lighthearted glimpse into your podcasting process or personality with a behind-the-scenes audiogram, fostering a connection with your listeners.

Engagement and Interaction

End your audiogram with a thought-provoking question to ignite discussion. Encourage viewers to respond in the comments and spark conversations around your podcast's topic (e.g., "What's your biggest challenge? Share in the comments!").

But just starting off your podcast? Fret not, we got you covered. Learn more on how to increase your audience for your podcast with this complete guide here.

Insights to Increase Engagement Rate with Exemplary AI:

Exemplary.ai, a powerful tool, can help you in the long-run to increase your podcast engagement rate. You can revamp your podcast content by repurposing it into multiple, engaging formats, maximizing listener discovery and engagement. Here is a small sneak peek of what you can do,

• Blog Posts: Easily convert podcast episodes into well-structured blog posts with the help of our AI transcription.
• Engaging Audiograms: Create bite-sized audio snippets with captivating visuals to grab attention on social media.
• Generate Newsletters: Exemplary automatically will generate a newsletter based on your podcast which you can share with your subscribers.
• Social Media Snippets: Generate short, engaging audio clips perfect for sharing on various social media platforms like Instagram Stories or Twitter.
• Website Content: Enrich your website with insightful podcast excerpts or interview highlights to keep visitors engaged.

By repurposing your content across these formats, Exemplary.ai helps you reach new listeners who may prefer different content types. This not only increases your overall reach but also boosts engagement with your existing audience.

So there you have it folks. Remember, keep it short, sweet, and visually stunning to make those social media scrollers stop and take notice. Don't be afraid to experiment with different formats and platforms to find what resonates with your brand and audience.

Now get out there, create some amazing audiograms, and happy podcasting!

FAQs:

What is a Podcast Audiogram?

In the podcasting world, an audiogram is a visually captivating short video that captures the essence of your podcast. Think of it as a mini-trailer packed with snippets, music, text, and audio waves that showcase your podcast's style, humor, and intriguing discussions.

Why Should I Use Audiograms?

Audiograms are like attention magnets on social media. It can be a great element to add to your podcast marketing and promotion strategy. It helps boost engagement, drive traffic, and spark attention from the audience with its dynamic visuals and audio snippets.

How Can I Create Podcast Audiograms?

Exemplary is the best tool to create a podcast audiogram easily without any hassle. Here are some tips for making an audiogram: Keep it short, add compelling audio from the podcast, add dynamic visuals, add subtitles, and optimize the size for each social channel.

Which is the Best AI Tool to Create an Audiogram?

With Exemplary AI, creating an audiogram can be surprisingly simple. It is your one-stop all-in-one content creation tool to transcribe your podcast, create an audiogram, and repurpose your podcast into a blog, newsletter, tweets and so much more.

How Do I Use Audiograms on Social Media?

Incorporate audiograms as a versatile tool for social media marketing and podcast promotion. Post Audiogram consistently to drive the viewers to your podcast. Include a strong 'Call to Action' button in the captions.